David Peters

Built from the founder's side of the desk, not a consultant's.

David Peters has been a multiple founder himself, and has spent over a decade helping other founders reach multi-million pound exits. Across that time, the pattern repeated: when progress stalls, it's rarely a motivation problem. It's a clarity problem, and founders when they are stuck in the weeds of their business have no structured way to see the whole situation, personal and organisational, brought together in actionable diagnosis.

The Leader's Diagnostic exists to help founders understand where they stand and get decision support quickly, consistently over time, affordably, and whenever they need it.

A founder's own path, more than once.

David's first business was in IT systems implementation and training. From there he founded a digital web agency for a global advertising network in the early days of the internet, before raising investment for his own dot-com venture — and living through its failure in the 2000 stock market crash. He went on to work internationally in senior marketing and strategy roles across global agency groups, before returning, once again, to building something of his own.

That mix of building, losing, rebuilding and advising — from both sides of the desk — is what The Leader's Diagnostic is built from. Founders carry pressure that only another founder fully recognises, and the real problem is often hiding behind a surface symptom.